Growth Engineering
For marketing-first subscription app teams doing $10K–$500K MRR: your growth team wants to run paywall experiments weekly. Pricing tests, trial optimization, paywall design variants — all shipping at the speed your marketing demands. We engineer the technical infrastructure so engineering is never the bottleneck.
You run paywall experiments weekly using RevenueCat, Superwall, or Adapty. You think in terms of MRR growth, trial length optimization, and paywall conversion rates. Your marketing team has ideas — and you need engineering that can ship the infrastructure to test them, not slow them down.
We work with subscription app operators doing $10K–$500K/month MRR who've proven product-market fit and need paywall experiment infrastructure that keeps pace. We engineer the technical layer — SDK integration, placement architecture, analytics pipeline — so your growth team can launch new experiments from the dashboard. No deploys. No App Store review. Weekly experiment velocity.
Running paywall experiments at velocity requires more than a tool. It requires the right architecture, the right analytics pipeline, and engineering that doesn't slow your growth team down.
Test monthly vs annual pricing, introductory offers, promotional rates, and price points across markets. RevenueCat Offerings or Adapty experiments — configured so your growth team iterates without engineering deploys.
3-day vs 7-day vs 14-day trials. Free trial vs paid trial. Experiment infrastructure that measures trial-to-paid conversion per variant and surfaces the winner with statistical significance.
Superwall or Adapty's paywall builder configured with multiple design variants. Test layouts, copy, social proof, feature lists, and urgency elements — all remotely configurable.
Where your paywall appears matters as much as what it looks like. We engineer placement triggers — onboarding, feature gates, usage limits, session milestones — each remotely configurable and testable.
Every experiment tied to revenue outcomes. Paywall impressions, tap-through rates, trial starts, conversions, and LTV — tracked per variant and piped into Mixpanel, Amplitude, or your data warehouse.
Same experiments, same variants, same analytics — on both iOS and Android. Unified data so your growth decisions aren't split across platforms.
The goal is simple: your growth team should be able to ship a new paywall experiment every week without waiting on engineering. Here's how we build for that.
RevenueCat + Superwall, Adapty standalone, or another combination. We recommend the stack that fits your team's workflow and experiment cadence. Most teams use RevenueCat + Superwall. Some prefer Adapty's all-in-one approach.
SDK integration, placement architecture, entitlement mapping, webhook infrastructure, and analytics pipeline. The technical foundation that every experiment runs on.
Your growth team can create new paywall designs, change pricing, adjust trial lengths, and launch A/B tests — all from the dashboard. No code changes. No deploys. No App Store review.
We stay embedded with your team on a monthly retainer. New placements as your app evolves. New experiment types as your growth strategy matures. Engineering that keeps pace with your marketing velocity.
After 15 years building subscription infrastructure, we've seen which experiment types consistently move the needle. Here's what we typically ship for our retainer clients.
When to show the first paywall — after signup, after onboarding completion, after the user experiences core value. The right timing varies by app category and we test to find it.
Trigger paywalls when users attempt premium features instead of showing pricing upfront. The user already wants the feature — the paywall converts higher because the intent is already there.
How you present annual pricing matters. "Save 50%" vs "$4.99/month billed annually" vs showing both options with a highlighted best deal. Small copy changes, measurable LTV impact.
"Join 50,000+ subscribers" vs testimonials vs feature comparisons. We test which social proof elements increase conversion for your specific audience and app category.
RevenueCat + Superwall is the most common stack. Adapty is the main alternative — it combines subscription management and paywall experimentation in one platform. We recommend based on your team's needs.
2–3 weeks from kickoff to your first live experiment. That includes SDK integration, placement setup, paywall design, and analytics wiring.
No. That's the whole point. We build the infrastructure once, and your growth team launches new experiments from the dashboard. Engineering only gets involved for new placements or new experiment types.
Trial-to-paid conversion rate, MRR impact, LTV per cohort, and paywall conversion rate — tracked per variant with statistical significance. We pipe results into your analytics stack so your growth team has the full picture.
We migrate your existing paywall into the experimentation platform, set it as your control variant, and configure the infrastructure for your growth team to start testing alternatives. Your current paywall becomes the baseline.
At $5K–$15K/mo (Standard), dedicated senior engineering hours, weekly shipping, and paywall experiment infrastructure. At $20K–$25K/mo (Premier), a full embedded engineering department for teams at $100K+ MRR who need maximum experiment velocity.
Two paths to weekly paywall experiment velocity. RevenueCat + Superwall gives you the largest ecosystem — RevenueCat for subscription management, Superwall for paywall presentation and A/B testing. Adapty combines both in one platform with a no-code paywall builder and built-in experiments.
We've integrated both stacks. RevenueCat + Superwall is the most common choice for teams that want maximum flexibility and the largest integration ecosystem. Adapty suits teams that prefer one platform, one dashboard, and a simpler setup. We recommend based on your team's workflow and analytics stack. RevenueCat integration → · Adapty integration →
15-minute call. No pitch. We'll map out the experiment infrastructure your growth team needs.
Talk to our team →