We design, protect, and scale product experiences that convert. so you don’t pay twice for the same feature.
Whether your code was written by AI tools, offshore developers, a founding engineer who left, or your co-founder learning as they go. the problem is the same: you’re shipping fast, but nobody is asking whether you’re shipping right.
The mistakes that kill startups aren’t bugs. They’re decisions: the wrong architecture, the wrong database, the wrong framework, the shortcut that saves a week now and costs six months later.
That’s where we come in, not just to build, but to make sure what gets built can actually survive what comes next.
Three engagement lanes depending on where you are. all anchored in technical judgment.
Most teams build what you ask. We build what you actually need. and push back on the rest.
For founders who want a team that thinks like owners, not order-takers.
Your codebase is a liability you can’t see. We audit the decisions that will cost you later and give you a clear plan.
For teams shipping fast who need a second set of eyes before it’s too late.
You’ve got momentum. Now you need a technical partner who can grow with you and tell you what not to build.
For companies doing $500K-$5M+ in revenue who want ongoing leadership without a full-time CTO.
Design isn't art. It's a tool to achieve business outcomes. Every design decision should increase a metric that matters.
We do the second one.
We tie every design project to one of these metrics.
Before we design anything, we define what success looks like.
Example: "Increase activation rate from 35% to 50% for new signups within 4 weeks"
We don't guess what users want. We watch them, interview them, and analyze their behavior.
Quantitative:
Qualitative:
We run focused 5-day sprints to solve specific problems and validate solutions fast.
After validation, we design the full experience with user flows, responsive layouts, interactive components, and design system.
Beautiful designs mean nothing if developers can't build them correctly. We provide detailed specs, documentation, and ongoing support.
Design directly impacts revenue. We optimize every revenue touchpoint.
We test pricing tiers, feature comparison clarity, CTA copy, and social proof placement.
Results: 35% increase in paid conversion, 28% more annual subscriptions
We reduce steps, simplify forms, add trust signals, and optimize for mobile.
Results: 23% reduction in cart abandonment, 31% faster checkout
We design in-app upgrade prompts, feature limit notifications, and expansion opportunities.
Results: 44% increase in expansion revenue, 27% higher upgrade rate
We design onboarding that drives activation, empty states that guide actions, and cancellation flows that save users.
Results: 52% increase in activation, 34% reduction in churn
Consistent design systems help you ship faster and maintain quality.
Timeline: 4-6 weeks
Investment: $60K-$100K
ROI: Ship features 3x faster
A SaaS startup had 10K free users but only 8% converted to paid. Their pricing page and checkout flow were confusing. Revenue growth stalled.
Week 1-2: Analyzed 100+ sessions, interviewed 20 users, mapped conversion funnel
Week 3-4: Ran design sprint, tested 3 layouts, redesigned checkout
Week 5-6: A/B tested, monitored metrics daily
Paid conversion:
8% → 11.2%
Annual subscriptions:
15% → 38%
Checkout abandonment:
45% → 28%
Additional revenue:
$180K annually
Solve one specific problem. Validate solution with users.
Investment: $15K-$25K
Research, validate, design complete feature, developer handoff.
Investment: $40K-$60K
Full audit, redesign core experience, build design system.
Investment: $100K-$150K
Audit patterns, build component library, document everything.
Investment: $60K-$100K
If you nodded at even one of these. let’s talk. The first call is free and there’s no pitch.
Free 15-minute strategy call. No pitch, just clarity.
Most dev shops are order-takers. We review the plan, challenge assumptions, and build with the full picture in mind. You’re not paying for code. You’re paying for judgment that saves expensive mistakes.
That’s fine. We do plenty of straight development work. with one difference: we’ll still flag risks and push back on bad decisions. That’s not an upsell. It’s how we work.
Yes. Start with a free 15-minute strategy call, then choose the lightest engagement that makes sense. Most clients start small and expand once we prove value.
Design sprint: 1 week. Feature design: 4-6 weeks. Full redesign: 8-12 weeks.
Design sprint: $15K-$25K. Feature design: $40K-$60K. Full redesign: $100K-$150K.
Yes. We interview 15-20 users, analyze data, watch session recordings, and run usability tests.
We define metrics upfront (conversion rate, activation rate, revenue, churn). We track before/after impact.
Yes. We design native iOS, Android, and React Native apps following platform guidelines.
Book a free 15-minute strategy call. We'll review your product, identify conversion bottlenecks, and recommend the highest-impact next steps.
No pressure. No sales pitch. Just honest assessment of what design work will drive results.
Book Free 15-Min Strategy CallIf we decide to do a Technical Health Check ($7,500), that fee is credited toward your first month.