Anonymous Case Study

Music Discovery Platform.

A pre-seed music startup needed an MVP that could prove retention and engagement to close their first institutional round. We built a consumer app for music discovery and social sharing that achieved top quartile retention.

Confidential Client Music Tech Consumer App

$4.2M

Pre-Seed Raised

Top 25%

Retention

iOS + Android

Platforms

Scaling

Current Status

The Challenge.

A music discovery startup needed to prove product-market fit to institutional investors. They had a vision but needed an MVP that could demonstrate real user engagement and retention—metrics that would convince investors to write checks.

The challenge: build a consumer app with compelling music discovery features, social sharing mechanics, and engagement loops that would drive top-quartile retention in a crowded music app market.

The Solution.

Consumer App Development

Built native iOS and Android apps with music discovery algorithms, social sharing features, and personalized recommendations.

Onboarding Optimization

Created seamless onboarding flow to quickly demonstrate value and capture user preferences for personalization.

Engagement Loops

Designed and implemented engagement mechanics that drove daily active usage and social sharing.

Analytics Infrastructure

Built comprehensive analytics to track retention, engagement, and key metrics investors would scrutinize.

Results.

$4.2M Pre-Seed Closed

Successfully raised pre-seed round from institutional investors based on strong product metrics.

Top Quartile Retention

Achieved retention rates in top 25% of consumer apps, demonstrating strong product-market fit.

Currently Scaling

Platform successfully launched and now focused on user growth and feature expansion.