A pre-seed music startup needed an MVP that could prove retention and engagement to close their first institutional round. We built a consumer app for music discovery and social sharing that achieved top quartile retention.
$4.2M
Pre-Seed Raised
Top 25%
Retention
iOS + Android
Platforms
Scaling
Current Status
A music discovery startup needed to prove product-market fit to institutional investors. They had a vision but needed an MVP that could demonstrate real user engagement and retention—metrics that would convince investors to write checks.
The challenge: build a consumer app with compelling music discovery features, social sharing mechanics, and engagement loops that would drive top-quartile retention in a crowded music app market.
Built native iOS and Android apps with music discovery algorithms, social sharing features, and personalized recommendations.
Created seamless onboarding flow to quickly demonstrate value and capture user preferences for personalization.
Designed and implemented engagement mechanics that drove daily active usage and social sharing.
Built comprehensive analytics to track retention, engagement, and key metrics investors would scrutinize.
Successfully raised pre-seed round from institutional investors based on strong product metrics.
Achieved retention rates in top 25% of consumer apps, demonstrating strong product-market fit.
Platform successfully launched and now focused on user growth and feature expansion.
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