№ 009 · Case study
Artfare connects a curated community of contemporary artists with collectors on mobile and web. Vermillion built the iOS and web platform from zero: augmented reality preview, two-sided marketplace mechanics, and the creator and collector tools underneath. Our scope was the engineering build. Business outcomes were Artfare's to drive.
15 minutes. No pitch.
✦ Greenfield to embedded
✦ iOS and web
✦ AR-assisted preview
✦ Two-sided marketplace
Artists need a loyal collector base. Collectors need curation, trust, and a way to decide without visiting every gallery in person.
Artfare had to serve both sides: creator tools, discovery, checkout, and a reason to prefer this marketplace over generic channels.
The differentiator was preview in the room where the work would live, so the product had to make AR reliable enough for real purchase decisions.
We aligned the business model with listing flows, payouts, and support load before we locked visual design, so the product did not fight the economics.
We built the two-sided marketplace end to end: storefront surfaces, moderation hooks, and payments with conservative fraud posture for art-sized tickets.
We integrated device AR so collectors could place a work in their own space before committing, with fallbacks when lighting or room mesh was weak.
We shipped iOS and web so artists could work from studio desktops while collectors moved on phones.
Collectors place a piece in their room, adjust scale, and compare framing options without a physical visit.
Portfolio assembly, listing health, and sales signals so creators spend time on work, not spreadsheet maintenance.
Curated entry paths, search that respects medium and dimensions, and flows that keep context through checkout.
Swift
iOS
JavaScript
Web frontend
Node.js
Backend
Angular
Web framework
ARKit
Augmented reality
Payments
Transactions
The platform shipped as a two-sided marketplace serving a curated community of contemporary artists and collectors through a single product surface.
Preview in the home reduced hesitation on size and placement for online art purchases.
Platform is live. iOS app in active beta. Artfare continues to operate the marketplace.
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