Top 10 Outstanding Books for Pioneering Nontechnical Founders
You are what you
know. Before starting your startup, you need to know processes behind
building successful businesses. You also have to be ultra smart in your
domain of expertise as well as product design and programming. These
books will give you a primer on how to breath life into the startup of
your dreams. As a founder you are inundated with constraints on your
time an energy. It can be difficult to get a book in there. Still, to
run the startup of your dreams, you need to know what the best know.
The Lean Startup
Build
products and services that people actually want. Entrepreneurs launch
startups with the hopes that they’ll become the next Mark Zuckerberg.
But yet, they waste their time and energy building products that
nobody wants. In this book, Eric Ries gives you a framework that helps
you do just that. The Lean Startup focus your team in the features that
matter most to your customers. He teaches you to test your riskiest
assumptions before building them. Once you build them, you prototype,
test, and accumulate knowledge from your customers. He coins this the
“Build, Measure, Learn” loop. You can use this loop to start building
better products today. It’s a must read for every founder.
Sprint
Often
times when you’re living the #StartupLife, you run into roadblocks.
When you work with a team, everyone believes that their idea is the best
one. It’s up to you, the founder, to figure out what your customer
wants. Sprint helps you solve your biggest questions in 5 days. The book
gives a practical format for you to test your biggest ideas with your
team and real customers. You can use the learnings to build a better
product. It also prevents you from building a product that nobody wants.
At the end of your product sprint you’ll know whether you’re building
in the right direction.
the ONE thing
Focus.
The most important attribute that you and your entire organization
should have is focus. The ONE thing encourages you to focus on one
thing. One feature, one customer segment. The power of one allows you to
focus your efforts on building the right product. The book contains
practical advice on how to manage your time as well as the time of the
people you manage. This book will help you manage your day to day
startup activities. You’ll focusing on the most important “thing” of the
day. You’ll move faster than your competition because of your
incredible focus.
Zero To One
How
did the big tech companies like PayPal get their start. This book gives
you insight on how they took their idea from concept current selves.
Here’s a hint, they were 10x better than the competition. Peter Thiel
reminisces about his successes and failures though the dot com era. He
gives you practical tidbits of knowledge that you can use to make your
startup better today. There is also a history lesson that parallels our
current tech bubble. Be wise, take his advice, he’s a billionaire for a
reason.
The Virgin Way
Richard
Brandson is a charismatic enigma. The book chronicles his audacious
journey building the Virgin brand. Throughout this journey he challenged
giants like British Airways and Coca-Cola. He faces large wins and
losses as he builds his companies with a focus on his employees and his
customers. The Virgin way teaches you how to manage a growing company.
It tells you to take risks, make mistakes and you’ll always come out on
top. It’s an adventure in the life of Richard Brandson packed with
enough wisdom to make you grow a beard.
The Phoenix Project
You
follow Bill, the IT guy, who has the task of fixing his entire IT
department in 90 days. If he doesn’t everyone get canned. Though it is a
fiction, it teaches the reader complex ideas through allegory. This
book will give you a relateable course in IT management. It touching on
more complex topics like automation, Kanban boards, and work in
process. The story follows the core team as they learn how to manage
work across departments. They solve problems and launch 2 products. 1 is
destined to failed, while the other succeeds. The later, succeeds
because of the techniques gleaned from their experiences. Read this book
twice and read it with a notepad. There are countless lessons that you
can learn from these characters. If you’re able to internalize the
lessons in this book, you will be unstoppable. Teaching the techniques
to your team will transform your organization. We’ve used the techniques
outlined in this book to plan and deliver complex software on time and
within scope.
The Goal
The
Goal teaches you that process is more important than work. This book
and the Phoenix project teach complex ideas through story. The Goal goes
deeper into the idea of constraints. When running your startup you will
run into constraints. The Goal equips the reader with the tools to
manage and “protect the constraints.” You’ll know exactly what this
means after you read it. To touch on the idea, your constraint could be
the amount of features that you can deliver to your users. Another
constraint can be the amount of users you can onboard per month. The
great (not so great) thing about constraints is that once you solve for
one, another pops up. Managing constraints is one of the key pillars to
converting your startup to a business.
Value Proposition Design
Do
people want use your product? Why would they interact with your brand?
Why don’t they stick to your competitors? Why use something new when the
old one works just fine? These are all questions that your value
proposition should answer. With a weak value proposition, your startup
will not survive it’s launch. Value Proposition Design teaches you how
to craft exceptional value propositions. It gives you a powerful
premise that speaks to your target user. You’ll learn a quick easy to
learn process that analyzes your current value. where you position your
products and services against the mind of your user. Once you’re able
to solidify your footing in your users mind, your product or service
will be loved. The book also gives you a shared language that you can
use with your team to discuss and design new value propositions for your
users.
Business Model Canvas
Most
startups struggle to find a good value proposition. Once a proposition
that achieves product market fit arises, the next challenge is finding a
suitable business model. A polished business model matures your startup
into a full fledged business. Business Model Generation teaches you how
to construct and prototype different business models. This rapid
process of prototyping different business models allows you to be
strategic. You gain insights and solve problems as an brilliant
organization. You will find the best model for your startup. You’ll save
time, energy, and most importantly money.
100 Dollar Startup
This
book give you a practical guide on coming up with a solid business idea
and launching it to your audience. This walks you through the stories
of entrepreneurs who had a small budget and a lot of heart. Chris
Guillebeau teaches you how to quit your job and live off of your ideas.
The book does not contain many instances of tech entrepreneurs.
Still, it is still an inspiration for all founders that have dreams of
living a different life. You’ll enjoy the practical advice and the
adventures of other entrepreneurs who started living their drams.
These 10 books are an excellent start for the entrepreneur who wants to build an amazing product. The next best thing would be to start building your product today.