How To Hire A Mobile App Agency For Your Startup
If you’ve ever tried to hire a mobile app agency
or freelancer for a project, you’ve experienced the headache that came
with filtering through hundreds of potential partners. You’ve seen
quotes that range from 10 dollars an hour to 500 dollars an hour. Hiring
an agency for your startup can be a challenging and tedious process.
But yet, it doesn’t have to be. I will show you how to filter through
the requests to hire an app agency that fills your needs. Using the
techniques and strategies below you’ll learn how to dismiss unqualified
agencies and negotiate to get the best deal. But first…
What Are You Building?
Before
you hire a mobile app agency, you need to do some homework. It’s up to
you to define the core functionality of your product. Knowing this, your
target demographic, the art style, and your app’s brand allows you to
compile a vision. You will need this vision to create a project brief.
Potential agencies will reference this brief. The more details you put
in this brief, the more leverage you’ll have in negotiations. Just be
careful that you don’t put too many constraints on the brief, as it may
stifle the design and development process. Once you’ve created the
brief, you’ll need to define the type of people you want to work with.
Qualifications
There
are thousands of mobile app agencies in the world. You’ll need to
determine the type of agency that is best for you and your team. To do
this, you need to be introspective. Make a list: What are the types of
people that you enjoy working with? What are the specific reasons you
enjoy working with them? Is it their attention to detail? Their sense of
humor? These qualifications are essential because you will collaborate
with this mobile agency for the next 3 – 12 months.
Once you’ve
nailed the soft qualifications, the next step is to write down their
technical and creative skills. Hiring a mobile agency with the wrong
technical specifications will be a disaster for your mobile application.
If you’re building an iPhone app, make sure that they: know the
following technologies:
– The current iOS development language Swift or Objective-C
– Core Data or Realm
– The latest iOS platform (currently iOS 10)
– Core animation or another animation library like Material Motion
Android Applications have different requirements
– The Android development language: Java
– The latest version of Android (Android 7 Nougat)
– Realm or another database technology
– A solid grasp of the android animation engine or Material Motion
If you want to build a web application, they need to know how to use javascript frontend frameworks. Some of these include:
– React
– Angular
– Ember
– Vue
– Backbone
If you want to hire a mobile app agency for their design expertise they should
– Conduct regular UI experiments with potential customers
– Use prototyping tools like Invision, Principle, and Framer
– They must know the difference between UI, UX, and graphic design
– Experienced in designing applications with different form factors (the web, mobile, tablet)
Often
the most overlooked requirements are the backend requirements. Every
application doesn’t need a backend. If yours does, it’s important that
the mobile agency that you hire has a solid understanding of your
application at scale. Here, specific technologies matter less than the
process used to bring it to life. For instance, an agency must have a
deployment pipeline. A deployment pipeline outlines how new code will
get from the developers to your users. A good deployment pipeline
catches issues before they’re sent out to the public. An outstanding
pipeline monitors your application in real time.
Now that you have the core qualifications for your mobile application, it’s time to start shortlisting agencies.
Finding An Agency
I’d
suggest looking for agencies in your geographical area. Face to face
time can be invaluable especially in the early stages of design and
development. You may have more piece of mind if you can set up a meeting
with your team and review their progress. One of the limitations of
hiring a local mobile agency is that you may live in a place where it’s
scarce. Or the local mobile agencies may not meet the requirements to
build your app. If this is the case, then find an agency in a big city
like New York. The prices might be a little higher, but they’ll build
you a better product.
Google Them
Do a google search for
the agencies around you and in the major cities. Visit their websites
and review their value propositions. Each mobile app agency will say
that they build apps, or that they build the best apps. What you’re
looking for is an agency that resonates with your core needs. For
instance, If you’re a scrappy startup that needs to bootstrap the
development, you can find an agency tailored to your needs. There are
niche agencies that adapt themselves to specific industries. If your
application is in a niche industry such as healthcare, an agency that
focuses in that field will be invaluable. They’ll have experience in
HIPAA compliance, which is often a hurdle.
Review Their Portfolio and Clients
As
you search through the companies’ websites, keep a list of your top 10
favorites. Review their portfolio; they should have at least three
samples, testimonials of past customers, and distinct apps. Make a list
of their clients and try and contact them. Ask their customers about
their experience working with the company. These phone calls should be
quick.
Call The Agency
If their past clients say nice
things, call the agency. You’ll want to speak to a real person and set
up potential meetings and interviews. Be sure to ask to talk to a
project manager as well as the person that handles sales. The project
manager will answer your toughest questions. You can run the project
manager through your list of qualifications and the project brief. Cut
agencies that are not qualified to build your app. This process should
bring you down to 5 agencies
Meet With The Agencies
Sit
down for coffee or lunch. In this meeting, you want to get a sense of
the company’s culture. You’ll want to talk to the people that are
managing your account. Again, in person meetings give you more insight
than a phone call. If you can’t do that, the next best thing is video
chat. During the meeting, ask the mobile agency how they’ll fulfill your
specific needs and requirements. After you’ve met with all the
agencies, cut 2; you should have three agencies left in your pool.
About NDAs
Side
note: Most people will try to get a mobile app agency to sign a
non-disclosure agreement. This is disadvantageous for the mobile app
agency. They’re not going to steal your idea. If another client walks
through the door with a similar idea, they’ll have to turn the business
away. Don’t be wary when an agency decides not to sign a non-disclosure
agreement.
Get A Proposal
Ask the remaining three agencies
for a proposal. They’ll put together a proposal. The proposal should
outline their development process, milestones, and price. Review the
proposals with your team. Factors such as cost, budget, and timeline
determine which agency you’ll pick. At this point choose the mobile
agency that is the most passionate about your product.
The Final Decision
Chose
the agency; call the remaining two to let them know that you’ve gone
with another agency. They may counter offer, but you’ve already made a
decision. The winning mobile agency will send over a contract with
payment terms and conditions. Read it and have a lawyer look through it
as well.
Once you sign the final paperwork, congratulations! You’ve hired a mobile agency that will build your app. The most important factor is that you found an agency tailored to your business and personal needs. You’re on your way to building your business. If you want to know more about the app development process or if you even want us to review your project brief, contact us today so that we can build you a product that your customers love.