For $1 to $10M founder led companies

Your ops run on duct tape.
We build the system to replace it.

Custom internal software that eliminates the spreadsheets, broken Zapiers, and manual handoffs bleeding your margins.

Delivered in 2 to 3 weeks
Senior US engineers only
You own the code
Get a Free Systems ReviewWe'll tell you if this is worth fixing-no pitch.

You're not short on tools.
You're drowning in them.

Sales closes a deal at 5pm.

Ops doesn't know until tomorrow because the "integration" is someone copying data between three tabs. Meanwhile, the client's waiting.

Your "source of truth" is a spreadsheet.

Three people have different versions. Nobody trusts the numbers. You're making $50k decisions on data that might be a week old.

Your Zapier just... stopped.

No one noticed for 3 days. 47 orders fell through the cracks. You spent the weekend apologizing to customers instead of closing new ones.

You're the integration layer.

Half your week is spent checking that systems talked to each other, not building the business. That's not founder work-that's glue work.

Off-the-shelf tools are built for the average business.

Yours isn't average anymore. You have a specific sales process, specific fulfillment requirements, specific reporting needs. Generic software forces you to bend your business to fit the tool-instead of the other way around.

More tools won't fix this.Software built for your workflows will.

Internal systems that actually work.

Not customer facing apps. The backend your business runs on.

Operations Dashboards

Real time visibility into orders, fulfillment, revenue. Data your team trusts because it's live, not copied from a spreadsheet.

Custom CRM Extensions

Keep HubSpot or Salesforce, but add the workflows they don't support-automations that match how your sales actually close.

Order & Fulfillment Systems

From sale to delivery without manual steps. Orders route automatically, status updates flow to customers, exceptions surface before they're problems.

Financial Reporting

Revenue, margins, and cash flow you can trust-pulled live from your systems, not assembled monthly by someone in Excel.

Integrations That Don't Break

Stripe, QuickBooks, your fulfillment partner-connected with proper error handling and monitoring, not Zapier chains that fail silently.

Admin Panels People Use

Clean interfaces for your ops team-search, filter, bulk actions. Built for the tasks they actually do, not a generic CRUD interface.

Scoped tight. Delivered fast.

Not an open-ended dev project. A contained engagement with clear deliverables.

1

Systems Audit

We map your current tools, workflows, and pain points. Find what's worth fixing and what's working fine.

2

Scope & Spec

Define the minimum system that solves the real problem. Fixed scope, fixed timeline, clear success criteria.

3

Build & Deliver

Senior engineers build it. Weekly demos, real feedback, incremental delivery. You see progress every week.

4

Handoff

Clean code, documentation, training. You own everything. We don't hold your business hostage.

Get a free systems review.

Tell us what's broken. We'll tell you if it's worth fixing-and how.

We typically respond within 24 hours.

This is for you if:

  • You're doing $1 to $10M and ops is holding you back
  • You've outgrown spreadsheets and Zapier
  • You're ready to invest in solving this properly
  • You want software that fits your business, not vice versa

This is NOT for you if:

  • You're pre revenue or idea stage
  • You're looking for the cheapest option
  • You want a customer facing app or SaaS product
  • You're "just exploring" with no real pain

Questions.

Why not just use Airtable/Notion/Zapier?

They're great for getting started. They break at scale. When your business depends on data flowing correctly, you need software that doesn't fail silently.

How long does this take?

Most systems are delivered in 2 to 3 weeks. We scope tightly and deliver incrementally so you see value fast, not after a 6-month waterfall project.

Do you replace our existing tools?

Only where it makes sense. Often we integrate and simplify rather than rip and replace. The goal is solving the problem, not maximizing scope.

Your ops shouldn't be a bottleneck.

Let's see if custom internal software is the right fix.

Get Your Free Systems Review